News & Events

Grand Opening

A grand opening is sometimes – but not always – preceded by a “soft opening” or “soft launch” in which the establishment begins to operate with little promotion, to allow testing of operations, procedures, and facilities. Such openings may be by invitation only, or may welcome visitors made aware of it by word of mouth. In some cases, soft openings are legal requirements; for example, in the United Kingdom, a new stadium is required to successfully host three events at reduced capacity before it can be authorised to hold events at its full stated capacity.